If you are out there looking for more customer love, but have nothing to offer, they'll ignore you. And if you're "difficult," they'll walk away.

At midnight on January 1, a magical reset happens, and we all get a fresh start and another chance to be and do better.

For marketers, the new year brings countless opportunities to connect our brands with the people who matter most and get better results (sales, leads, traffic, etc.). But what needs to change? Maybe it’s the way you market.

1. We wouldn’t be in business without you

Seems obvious, right? But it’s not lost on us. We take our relationship very, very seriously because our livelihood depends on it. Every member of our team is here to work his or her magic on your behalf and we are beyond grateful that…

It’s exciting to think about the future and plan lofty goals but make sure you aren’t biting off more than you can chew. Take a look at your previous marketing campaign results and business growth and take them into consideration when planning future campaign goals. 

Analytics and insights have become increasingly important to every kind of business, not just Marketing and Advertising firms. According to the Harvard Business Review, “Cross-industry studies show that on average, less than half of an organization’s structured data is actively used in making decisions—and less than 1% of its unstructured data is analyzed or used at all.”

First there was the marketing mix and the 4 P’s, but are you aware of the 5 new P’s?

The marketing mix was developed as a process for taking a new product to market. The 4 P’s help define your marketing options in regards to product, price, place and promotion.

Have you ever developed a product or service you just know is the latest and greatest? The design is spot on, the process is seamless and you can’t wait to roll it out. You love, love, love it. Then it fails.

The workday begins and you’re off and running. You flit back and forth from one task to another and feel like a multitasking superstar. You’ve met one of the key requirements of your job description – must be able to manage multiple projects simultaneously – but your coffee’s cold, your thoughts are jumbled and you’ve likely done little to bring value to your customers or move your company forward.