How to Get Better Marketing Results – Part 3
The “Better Results” series wraps up with a deeper dive into the last part of our favorite equation:
Strategy + Creative + Technology = Marketing the Modern Way
Technology Changes The Game.It’s the stuff of marketers’ dreams…and nightmares. It’s a data collector, decision driver, time saver, lead generator, revenue booster, connection maker, experience enhancer and happiness measurer. It’s also a shape shifter and intimidator extraordinaire.
We understand how hard it is to keep up with the latest marketing technology, but guess what?
Toss your fear (or lack of resources) aside and get in the game anyway. Your tech-savvy competition is already light years ahead. And they’re winning customers and business.
Level the Playing Field
To compete effectively, you have to leverage technology.
Work Smarter – Gain efficiencies and cost savings.
Automate processes and tasks so your team can focus on strategy and creative.
Invest time and resources in prospects and customers who engage, not those who don’t.
Focus on what works; eliminate what doesn’t.
Centralize data/info for all to see and understand (dashboard/BI).
Market Better – Use insights to drive your marketing strategy.
Know your customer preferences, motivations and pain points.
Target customers at the right time, through the right channels with the right messages.
Monitor campaign performance
Act on those insights to maximize impact
Pivot based on insights
Enhance Customer Experiences – Meet expectations and keep them happy.
Solicit feedback and collect data at every touchpoint.
Surveys, ratings, metrics related to sales process, product satisfaction, customer support
Look for obstacles and frustrations
Make improvements
Create a seamless customer experience
Commit to continuous improvement
Welcome to Marketing’s New World Order.
Technology – Insights – Optimized Marketing – Better Customer Experiences –Better Results
If technology isn’t in your wheelhouse, find a marketing firm that can help you. (We know a great one.)
